YOUR DREAM RESERVATION
The travel space is both crowded and competitive because of big companies like Expedia, Hotels.com, Booking.com and others. Your Dream Reservation offers some of the most affordable rates in the market to unbelievable destinations to customers, but needed Astra Digital's help to raise awareness, generate leads and ultimately increase profitability. Because they pass on the savings to their customers, Your Dream Reservation had a smaller budget and very limited margins posing an even bigger challenge.
We decided to focus our marketing efforts on Facebook & Instagram Ads by targeting travel seekers and enthusiasts with pre-selected destinations. We showed them a unique destination most people may not have been to with the amazing price to book right now, which worked tremendously well. Before working with us, their average cost per lead was around $19.50. After working with us Astra, we got their average cost per lead down to $1.81.
Within 3 months, they were paying 92% LESS than they were before for each lead. Website traffic increased by over 300% and they are now receiving more bookings through their paid channels than ever before.